EWANDI

Design &

Revision

Brand. I’ve made an image of a smoking cattle brand on the home page as a reminder to the term’s most flesh-searing usefulness. The idea that you will take the singular image (the icon or the word) and imprint it on everything -- that demands quality in craftsmanship. This mark is going everywhere, and each time it’s used, each time it’s seen, remembered, it gains in measure and weight.

This I keep in mind when building a logo for someone - simply applied, easily remembered. A vessel for value.